Engage in education
Wiley Beyond wanted to “jazz up” their buying guide so I did my best to make it happen. This project was straight forward. The biggest issue: how can I get a reader to complete this ebook and feel like it was not 20 pages long? The answer, space. The key to this design was the use of space and subtle hints of visual interest. The design aesthetic of this ebook became the foundation of multiple pieces of Wiley Beyond collateral after launch.
