Getting pumped on the trades.
The TradesMark ‘zine was a concept that would bridge ferguson.com’s thought leadership efforts to print. The focus on this project was retention in the trades. How do I make the average job in the trades look cool? A life in the trades is not as beautiful as the average IG reel, but it can be very fulfilling. Hard work is not supposed to be easy nor glamorous, but there is a level of pride that exist within the trades and that concept is what I tried to capture in this book.
